If you are a business that’s looking to grow sustainably, then you need to have a killer digital marketing strategy framework. You need to create a clear path to generate more leads. 

The framework you make should drive more traffic to your digital channels like search engines, email marketing, and social media. 

Creating the perfect digital marketing strategy will help you drive traffic to your website, along with helping you convert the traffic into leads and the leads to customers. 

Inbound and outbound marketing should be a priority. When you are creating your custom digital marketing strategy, you have to make sure you take care of the following requirements:

• You need to generate a lot of traffic with content marketing (blogging), email marketing, search engine optimization (SEO), pay-per-click marketing (PPC), and social media.
• The strategy should have a traffic conversion aspect to it. It should be entire traffic conversion through tools like irresistible downloadable content offers (like ebooks and webinars), lead nurturing via email, A/B testing, and compelling videos.
• The sales conversion aspect should be efficient. You can integrate the framework with new tools and have a data-driven approach to ensure a maximum lead conversion that will positively impact your bottom line.

You need to have a strong foundation for your strategy. Just creating content for posting’s sake and running ads without a coherent identity is just wasting money. 

When creating the digital marketing strategy for your business, you have to identify your audience’s pressure points and challenges. You also have to identify keyword opportunities and create tailor-made content that establishes your brand’s authority and showcases its authenticity. 

Remember, if you make the perfect framework, you can have the content work for you. You have to analyze the traffic, the conversions, and optimize the contents to maximize lead generation. Building a holistic digital marketing strategy will need you to focus on the following things:

Now that you know the basics of what a digital marketing strategy framework should consist of, let’s now create the framework. Here in the following passages, we will talk about the structure, so let’s begin. 

How Structure A Holistic Digital Marketing Strategy

Your digital marketing strategy’s basic structure should be ever-changing with the new developments within the industry and audience behavior. 

The assessment and planning phases need to be a big focus when creating your custom digital marketing plan. 

Make sure it aligns perfectly with your business goals and help you build your foundation. So let’s talk about how you can structure the perfect digital marketing strategy:

Research & Assessment

You need to research the industry to find out how you should structure your digital marketing strategy. Go through all the marketing processes like SEO, content, email, social, PPC, automation. 

Asses all the processes t find out what works and what doesn’t. Once you have all the data and analyzed it all, you will be able to build a plan that plays into enhancing your business’ competitive edge. 

Planning The Strategy

Once you have all the data analyzed and created all the KPIs, you need to make the plan with your competition, industry, and goals in mind.  

Remember, you need to create the plan for one month, but your framework should be made with the entire year in mind. You should be able to develop a strategic framework that integrates your long-term plan with space for new developments as the year goes by.

Structuring The Foundation

A holistic digital marketing strategy is an all-encompassing effort, which means your foundational elements need to be strong. You have to make sure you go through every aspect with a fine-tooth comb to find out what’s broken, inadequate, or non-existent. 

Once you have that list, you need to start optimizing and fixing all the business’s foundational aspects. You need to optimize everything from your website to social media, to email to your CMS. Do a thorough check and see what you need to do. 

See if you need a new website, curating an email list, or SEO implementation to maximize your ROI. The function of your framework should be sustainable growth for the foreseeable future. 

 The perfect digital marketing strategy framework should generate brand awareness, drives traffic, and guides lead through your sales funnel, and it should set your business up for sustainable growth. 

You should be optimizing all the connectivity and constantly leveraging each channel efficiently so that it maximizes your growth, ensuring an all-encompassing framework designed for success. 

Remember that you need to settle on all the right baseline metrics, measure outcomes, ensure you hit your goals. When you have the right digital marketing framework, you will be able to handle any financial crisis and even grow during hard times.

Tracking & Investment For A Digital Marketing Strategy

So remember your digital marketing campaigns are as good as today’s news. What this means is that you need to update your strategies to grow your business continually. 

Now for significant growth to happen, you need to know what’s happening all the time. For that to happen, you would need to track everything. 

You have to measure the progress towards your goals. Make sure you also include metrics like website traffic, form submissions, downloads, leads created, leads closed, and phone calls to your sales number if you have any. 

You have to track and make a progress report that way continually; you will know what part of the plan you need to tweak the next month. When you track your progress, you will be able `divide up all the tasks and allows you to be on track for constant growth. 

Now having a digital marketing strategy means you will have to execute it, and there needs to be a marketing budget. You need to determine how much your budget is going to be. 

It can range from 5000 dollars to tens of thousands, depending on the goals you set for yourself. You need to have all your goals well-defined to know what your budget should be. 

So when creating the strategy, make sure you define your goals to understand your budget for the digital marketing strategy. 

Why You Need A Digital Marketing Team

So there you go; those are what you need to focus on when creating a digital marketing framework for your business. Whether it’s a startup or an enterprise, you need a digital marketing framework if you want sustainable growth. 

We here at Solutionery have a dedicated digital team full of experts who will help you create a holistic digital marketing strategy that will ensure your business’s sustainable growth. Here is a list of experts we will provide you with when building the framework:

A digital marketing framework is designed to generate business for your brand. It also helps you establish your brand, and it allows you to build a steady audience. 

So make sure you create the right digital marketing strategy framework for your brand. If you want to know more about an integrated digital marketing strategy, then feel free to get in touch with us. 

Our marketing strategists will be more than happy to explain whatever you need to know. So that’s about it for now. We are at the end of our discussion for now. We will come back soon with something new for you. Until then, see ya!