Best Digital Marketing Strategy To Establish A Startup In 2020

The main target for a brand new startup is to get a foothold in the sector. To carve out a niche for the company that they can dominate. 

Now, that doesn’t happen without a solid startup development plan. Whether you are starting a tech startup or a health startup or any other startup, growth is the one thing you desire, and for that, you need valid business leads.

Branding is another aspect that startups need to think about as the company has to establish it’s unique identity to its audience. So marketing is a cornerstone for startup development. 

Within the last five years, the entire marketing landscape has morphed into something unrecognizable. Marketing leaders say that the sector has changed more in the previous 2 years than it did in the last 50 and that shows. 

Marketing has been digitized, and any business that wants to make it will need to put a lot of effort into it. Now what works for a multinational company won’t necessarily work for a startup. 

The tools and weapons to create a successful digital marketing strategy for a startup are different from those for a big company. 

So what does a successful digital marketing strategy for a startup have? Well, that is what we will talk about here. 

We will arm you with the knowledge to put together a holistic digital marketing strategy that will take your savvy startup into the stratosphere. So let’s get into it.

Email Marketing Is A Powerful Tool For Startups

Marketers have been predicting email marketing’s demise for what seems like every year now, yet the tool is still going strong. It is one of the best tools to incorporate in your digital marketing strategy as a startup because if done right, it yields a significant return on investments. 

In one study by Demand Metric and the Data & Marketing Association (DMA), it was seen that some email marketing efforts yielded a massive ROI of 122%. 

That number means that it’s more than four times the output of other marketing channels like paid search, direct mail, and social media. 

There are some things you should know about before going into email marketing. When building the template, there are things you should include to elevate it to the next level. Here are some of the things you should ensure. 

  • Enticing Header: Catchy, engaging, and hints at huge benefits.
  • A ban on jargon: The email should be written in easy yet persuasive words.
  • Make information into morsels: Use bullet or numbered points and subheadings to ensure a more comfortable scan of the content.
  • Inform about benefits: Let them know all the benefits you offer to the customer to make them feel special.
  • Always mobile-first: Cell phones are the primary devices for consumers, so make sure your email is optimized for cell phones.
  • Sign: Use a professional email signature to stamp your and your company’s authority. Plus, it works as exposure for your brand’s name.

With huge returns like this, email marketing efforts should be the cornerstone of every digital marketing strategy of startups. 

However, not everyone can harness email marketing’s real power, so make sure if its startup growth you are looking for, then work with an expert to create an email marketing plan.

Harness The Social Media Wave

Everywhere you look, you will see someone with their face buried in their phone, checking out a video or some post. Social media has become an integral part of human life and is one of the most prominent tools startups can use for growth. 

Over 90% of marketers worldwide agree that social media marketing is a big part of their livelihood. If you want to see a significant increase in numbers for your startup, you need to focus on a killer social media strategy. 

Looking at the numbers, it becomes abundantly clear that social media is the second most important thing in a startup’s digital marketing strategy. Here is what a social media strategy will you:

  • Exposure and Traffic increase.
  • Generates a lot of leads.
  • Helps with search rankings, indirectly.
  • It helps a startup establish thought leadership.
  • Uptake in sales numbers.
  • Creates a loyal customer base or viewers.

Growing your brand and establishing thought leadership requires consistency, quality content, and a willingness to interact and engage with your customers. 

For this, you can use automation tools like the ones HubSpot offers. Social media marketing tools like the one HubSpot provides a service that allows you to create, post, monitor, and edit strategy all in one place. 

Make sure to add a tool to your social media plan when working on your startup’s digital marketing strategy. Remember that choosing the right social channel to focus on the beginning is a crucial step. 

Your success isn’t guaranteed just because you chose the same social channel as another successful startup. Each business is different, and the audience for each lies in different corners of the virtual social ethos. 

Bring In Guaranteed Customers With PPC Efforts

PPC is one of the best ways to utilize search engine ads. It’s a paid advertising tool that startups usually use to bring in leads that are guaranteed to become customers. 

Now some might not instantly become a customer, but eventually, they will. That’s possible because PPC is a highly targeted marketing tool where you create ads specific to customers’ needs. Meaning that only customers will see your campaign if you build it perfectly. 

A solid PPC campaign within your digital marketing strategy will ensure you get a good ROI over the quarters. So what can you expect from a PPC campaign? Well, the following:

  • Reach customers at the right time with the right ad.
  • Very high ROI as you only pay when someone interested clicks on it.
  • Complete budget control.
  • Instant results.
  • Campaign analysis usually reveals other insights into other aspects of the digital marketing strategy.

Keyword selection for PPC campaigns and crafting the perfect campaign is a very tough job. So if you are a startup looking to grow, then consulting a full-service digital marketing agency is the best option. 

Work with a company that specializes in PPC and focuses on your returns to investment ratio. That way, you can be confident that they mean to provide you with a killer digital marketing strategy. 

SEO Your Way Through

If you have looked up ways to increase traffic or looked to increase digital growth, then odds are you already have a good idea about what SEO is. Well, SEO or search engine optimization is a marketing process that allows you to rank high on the search results. 

SEO services by Solutionery

SEO, when correctly, will drive your business to your goal with the utmost of ease. Not only does it allow users to find your business efficiently, it also helps establish trust. 

SEO is a must-have part of any digital marketing strategy for startups. As a new business, startups need a lot of traffic along with faith. Now with the right approach, you will be able to rank near the top of the SERPs(search engine result pages). 

That will entice people to not only click on your website but also let them know that you are a thought and industry leader for that specific niche. 

Did you hear? Content is still king!

Content marketing has been a cornerstone of digital marketing strategies since the dawn of digital marketing. That’s why the saying is “content is king.” 

Whether you are a B2B startup or a B2C one, you need a content marketing strategy that has been crafted according to your audience. 

Content marketing has only grown in importance over the years as the customer demographic and their needs evolved with time. So make sure you have a team that can create killer content and strategizes around it to make your startup the best in class. 

Remember to map the buyer’s journey well that will allow you to create valuable content that will increase user engagement. A solid content marketing plan within your digital marketing strategy will help you with the following:

  • Increase visibility.
  • Build long term relationships with customers
  • Increase brand awareness and recognition.
  • Build credibility and authority.
  • And lastly, help you establish thought leadership.
  • Boosts SEO and SMO efforts

Now we understand that it may seem like an overwhelming task to create quality content continuously. 

Sometimes you may feel that there isn’t anything more to make; however, if you look at the trends, you will see that there are so many different things your audience is talking about. Just explore what your audience is talking about, and you will have a bucket load of ideas on generating beautiful content. 

Tools like HubSpot and SEMRush allow you to get a better insight into the minds of your audience. So when you are creating your digital marketing strategy, make sure you keep content in mind. 

Retargeting & Referrals Work Wonders

So when you started developing your startup, you knew that it was a great idea, and it will help make your customers’ lives a whole lot easier. However, your potential customer might not be convinced about your startup. 

So retargeting customers is an excellent way to build trust and make customers think about your business. Whenever someone visits your site, your site leaves a pixel in their browser, meaning that the retargeting platform will get notified when those people got to other websites. 

The retargeting ad platform will then showcase your ads to those who visited to keep them familiarized with your business. With the help of retargeting ads, you will convert the people who visited your website. 

It will impact your conversion rates a lot if you include a retargeting ads section in your digital marketing strategy. Another thing that encourages growth for a startup is referral marketing. 

Word of mouth or direct referrals go a long way into bringing in new customers. As a new startup, you can kickstart a referral program that will encourage your current crop of customers to share your company within their circles. Send each one a unique referral code so you can keep track of who is coming from where. 

Work With Influencers & Going Viral 

People listen to those they like watching and listening to. So in recent years, marketers have been employing the help of influencers to sponsor their products. 

One study shows that 84% of marketers are using influencer marketing campaigns in their digital marketing strategies when working with startups. 

Over 90% of the marketers find influencer marketing a key ingredient in the recipe for growth, and it’s cheaper than using traditional channels of marketing. Here are five things that influencer marketing offers:

  • It works better than traditional marketing channels as people are immune to them now.
  • Influencer marketing is a cheaper alternative with a significant return matching traditional channels.
  • Easy implementation.
  • Influencers have a word-of-mouth aspect that people trust and, in turn, will come to trust your brand.
  • Influencers are authentic, meaning people will usually want to engage with your brand if you partner up with an influencer.

Now one of the fastest ways to boost the growth of a startup is to go viral. Now contrary to popular belief, it’s not getting a once in a lucky lifetime instance. 

It’s a combination of reading the atmosphere and knowing who to cater to and with what. With the right creators and jumping on opportunities, you and your brand can go viral. 

Going viral doesn’t only mean a big trend that eventually dies down, it’s actually about bringing in a consistent audience to your content. Create content for each of your social channels precisely to utilize your audience on each channel. 

Trust us; you will be able to leverage the elusive viral content if you work with experienced marketers who are used to thinking out of the box. 

Here at Solutionery, we have a marketing team specializing in providing unique full-service digital marketing solutions for startups and providing tech and business support for new companies. 

So if you want to know more about what our digital marketing experts can do for startups, contact our marketing experts. 

They will give you better an outlay of the plan that encourages brand development for a startup. That’s all we have for now. We will come back with new ways to help you out. Until then, see ya!

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