Being a small business owner is a full-time job and just because you have a small business doesn’t mean that you can’t grow or get more business. Now, who wouldn’t like an incremental growth of their business within the next 5 years? And one of the easiest ways to get in additional revenue into your business is through pay per click services. So what is it?
Pay per click or PPC is a cost-effective advertising method that has become one of the best ways businesses bring in money online. Here you only pay only for the clicks that people give on your ads. This means you don’t waste money by showing it to people who are not interested in your products or services. Along with that, you can set the rate for the ads.
All this means that you are very much in control of how much you wanna allocate for your PPC campaign budgets. Now if you are new then PPC advertising can seem like a confusing tool. So here we will go through some FAQs and give you some tips on pay per click advertising and remarketing services. So let’s get into it.
Being a PPC service provider ourselves we have been asked a lot of different questions and we made a list of the most frequently asked questions. One of the most frequently asked questions is the “What price that should be set for the PPC campaign?” Another is “which platform should be used for PPC?” “How do you measure PPC performance?” It is another question we get asked often. Some even ask us “What ads should be written for their PPC campaign?”.
Now you may have those questions yourself and many others and we are here to answer that. So in the following passages, we will talk about the PPC services and answer all your burning questions regarding the advertisement service. So let’s start.
Now if you are unfamiliar with PPC advertisement then you should start small for your first few campaigns. You already know that managing multiple ad budgets can be confusing and you can lose hundreds of dollars in just a matter of days. That can be very hard on small businesses. So what you can do is start with only one campaign on Google AdWords.
Google AdWords is one of the most popular PPC platforms in the world and it can get you amazing results on the world’s largest search engine. Along with that, if you only have one campaign going on then it becomes much easier for you to track the analytics. As time goes on and you get used to the intricacies of PPC advertising you can add more campaigns for your business.
There are plenty of ad campaigns that small businesses set that use broad-spectrum keywords for their businesses. Now if you have less experience with PPC then you might want to be able to reach the biggest crowd and choose broad-spectrum keywords. However, that’s not the right way to go. To be very honest, that would be a huge waste of your time and effort not to mention the terrible ROI.
You have to be as specific as you can be with your campaigns when you are setting up your PPC campaign. Say you have a restaurant and you are set up in Kuopio. Now the right sort of keyword for your PPC campaign would be “Restaurant in Kuopio”. This sort of keyword will get you more clicks as people searching for a restaurant in Kuopio. So what this means is people who are looking for restaurants in Kuopio will be the only ones who are shown your ads.
You can make it even more specific to see better results and have better ROI as well. Say you are running a Mexican restaurant in Kuopio and for your PPC campaign you want to use the right keyword. Now instead of “restaurant in Kuopio” you use the keyword “Mexican restaurant in Kuopio”.
With the keyword being even more specific only people looking for a Mexican restaurant in the area will get to see your ads. So with PPC campaigns when you are being very specific about your keywords the better performance you will see in the analytics.
Now PPC is a cost-effective option for small businesses. Now PPC campaigns work with keywords and you select a keyword suited for your business. Depending on the keyword the price per click can be anywhere from a few cents to hundreds sometimes thousands of dollars.
You select your keyword and bid on it to have it on your campaign and the best part is you only get charged when people click on your ad. Now PPC on the outside may seem easy to do and quite simple to adjust but when you want to break it down and build a campaign for maximum impact you need specialists.
If you want the best performance out of your PPC campaign then you might want to consult a professional digital marketing service provider who has years of experience in PPC advertising.
Now being impactful doesn’t mean that you use anything to catch people’s attention. Using impactful language means that you use eye-grabbing words regarding your business. Weak or bland words will get you results that won’t even be worth anything substantial. However, if you have strong dynamic headlines grab attention and bring dynamic results.
When creating the headlines consult with your team, family members and anyone else you consider close. See how they like it and also consider conducting some A/B testing before you put the content up in your campaign. This will help you understand which content performs better and might get the results you need.
If you want the best results for your PPC ad budget then you should always make sure to geo-target all your ads and use language that’s appropriate for your area. Only mentioning cities you are located in won’t work at all. Instead, try using specific locations and name the areas you are located in and not just a large area you are associated with.
Now you might think that people not from are or people visiting the area from other places won’t be able to find you but if you think about it are they the people you are targeting? Also if people come in from other places and are staying here they will know the area and if they need products or services that you provide then they will put in that exact geographic keyword that we have been talking about. So remember that geographic keywords are a must for your PPC campaigns.
When you are creating a PPC campaign you are doing it to get results. You want your PPC prospects to do something specific so make sure you tell them or show them what you want them to do.
Often we see that PPC ads don’t have a clear call to action and those ads are useless, to be honest. Now we are not saying that you have to litter the entire ad with CTAs just one or two in the right place will give your audience the direction on what they need to do next.
When you ensure that you have CTAs in your ads the results will be much better and that’s exactly what you want from your PPC campaign.
So there you go those are our tips for you if you are going to conduct a PPC ad campaign for your small business. Now as we have said already if you want more out of your PPC campaigns then it’s better to work with a professional.
They will be able to work out the finer details and provide a better ROI on your investment. So try working with a specialist when you are thinking about a PPC ad campaign. Now we here at Solutionery provide top-quality pay per click management services to businesses in Finland and other parts of the world.
We specialize in setting up a pay per click advertising campaigns for companies that need it and we help with the management and pay per click remarketing services for any business that needs it. So you can contact us if you have any queries on PPC campaigns or any other digital marketing services you need. We will be more than happy to provide some sort of guidance for you and your team. Until then, see ya!