With “stay at home” orders being maintained throughout the world businesses and any other economic functions as we know have stopped. Businesses are not being able to provide the services due to being shut down.

The COVID-19 pandemic has every business scared about losing ground. However, that doesn’t have to be the case. Now that you don’t anything else to focus on you can engage with your audience and give them a reason to hang around you. So how do you do that? How do you keep people around your business during the days when they are shut in because of the pandemic.

Well, the answer is pretty simple, its social media. You keep engaging with your target audience with your social media profiles. So how do you do that? Well, here in the following passages we will talk about what you can do to help your business during the COVID-19 with social media. So let’s get into it.

Increase In Demand For Online Content

We all know that at this moment we are all staying in our home for our safety. Now, with everyone stuck inside what do we do? We find ways to kill time and that means staying online and watching and looking at things on social media and other websites.

In a bid to kill time, seeking information, and calming ourselves, more and more people are turning to online content. A recent report by Facebook shows that people in Italy are spending 70% more time on Facebook than before.

So with the increase in demand for online content you and your business in prime position to engage with people and providing them with content that allows them to pass their time. This helps you build trust and loyalty over time.

Influencers Make Budget-Friendly Content

Now with all businesses halted there is a shortage of money and you need to find budget-friendly content that doesn’t drain your savings. Online influencers are amazing. They have a steady following, great expertise, and the resources required to self-create content even from their homes. They understand and know what their followers want and know how to create online content that will generate views and engagement even during dire times.

Now everyone is affected by the economic downturn even the influencers. So now maybe the best time to partner up with influencers for your business. They might agree to deals they would not have otherwise agreed to. So you can have a steady flow of budget-friendly content showcased to a steady number of people. So when you do this your business gets continuous exposure and your brand keeps building even when your business is halted.

Concise & Strategic Implementation

Your digital marketing efforts don’t have to take up a bunch of your savings. Using a bit of wit and some social media know-how you can help your business a lot without exhausting your business’s resources. You understand the need of the hour, create content that your audience wants and a little bit of humor is all you need to get your business stay relevant. 

Focus On Growth Not Conversions

During times like this, people all over the world are living on essentials. So thinking that your online sales will explode with your digital marketing efforts is never a possibility. However, this is a great time to connect with your audience and build your following.

So during this hour of great distress share, create & curate content that helps the followers. Send out tips to increase productivity while working from home, share funny animal videos, memes and any other information that might cheer them up or help them in some way. You can as we said partner up with influencers and trust us when we say that it will help you out a lot.

The Numbers Speak For Themselves

COVID-19 outbreak has taken the world by storm and millions of people are getting infected all over the world everyone is staying in. All this time inside means that people are consuming al lot of digital content. If you don’t believe that you can take advantage of this then let’s talk about some numbers that will show you what happens during times when people have to stay in.

Increase In Digital Consumption

Did you know that there was a 61% increase in streaming during hurricane Harvey in 2016 and the snowstorm during New York? During the first week of the quarantine for the COVID-19 outbreak video streaming increased by 12%. And web traffic increased by 20% along with a 75% increase in video game usage after the first week of the quarantine.

No Need For In-Person Displays

One of the great things about digital marketing is that you don’t need to have in-person meetups and displays for you to create impressions. Creating a special digital marketing strategy for this time is a great way to help your business. Create blog posts, do backlink building, make sure you build on your website’s authority during this break because you have more attention from the people now than before. You should always keep your audience engaged in social media. This is the perfect time to grow sustainably through your social media accounts. Trust the process and the digital marketing services you will get bigger returns when all this is over.

Get In Touch With Someone Who Understands The Process

So there you go, this is how you can help your business using social media at the moment. During this testing time, you should always look for people who understand and can help out the right way. Solutionery offers affordable social media services to small businesses all over Finland and other parts of the world.

If you are worried about your social media profile slumping down in performance during this time of year then you can get in touch with us. Our social media experts will be able to provide you with expert advice on how you can have a budget-friendly social media campaign during the COVID-19 outbreak and see growth. Until then, see ya!